8 terrific alternatives to cranking out a press release

You might try a visual format, such as an infographic or video, to get your client’s news out, or maybe send a story pitch to your favorite reporter. As a backup, there’s always self-publishing.

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Are they dead or alive? Why do we still need them? Can’t we move on from press releases? Isn’t there a better way to achieve our PR goals?

Press releases are still useful, but they might not always be the best fit.

Here are eight alternatives:

1. Send only a pitch.

A client might come to you with a news item. Though you may see its value to a few selected publications, it might be best to advise the client that it doesn’t warrant a press release.

Instead, write a pitch and send it to reporters who might want the story. You can target it more precisely and achieve better results.

2. Pitch the idea as a contributed article.

Maybe the story is more of an opinion or a take on an industry trend. In that case, why not craft a contributed article abstract that can be pitched to industry publications? They’re often looking for pieces to fill their pages.

Once it’s published, you can post it on your site and on social media and share it with your email subscribers or in your newsletter, getting even more bang for the buck.

3. Offer an exclusive.

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