The cornerstone of many internal communication plans is the employee newsletter. Even in this age of intranets, CEO podcasts and social media, the newsletter remains the communication workhorse for many organizations. What goes into a great employee newsletter? The following eight points will tell you what I think.
1. A combination of fun, morale-boosting features and useful corporate information. Yes, everyone wants to read about the latest employee to get married or have a baby, but employee newsletters should also inform readers about new products, policies and services.
Even if you’ve sent out corporate information through formal avenues such as email memos, employees will be more likely to retain the information if they see it again in the newsletter. Don’t just repeat the info, though. Add interest by interviewing those involved in the new program or corporate decision. Get other employees to voice their opinions or questions about it as well. Use the opportunity to explain the organization’s message in more depth.