Most of us see quite a few posts on Facebook each day, whether they’re messages from friends or brands.
Some Facebook posts register with us (adorable photos of kids doing hilarious things) and some simply pass us by (your friend’s 36th wedding update).
What makes a well-crafted Facebook post stand out?
When analyzing what makes a well-crafted Facebook post versus what makes a message that gets buried in a user’s newsfeed, we must first consider Facebook’s newsfeed algorithm.
The newsfeed algorithm determines what content shows up where in a user’s newsfeed.
A post’s placement in the newsfeed more or less depends on three things:
There is no way to trick the system. However, you can follow a few best practices to provide easily consumable content to engage your followers.
Here are a few guidelines for a well-crafted Facebook post:
1. Stay in line with your strategy and brand identity.