8 tips for reaching journalists on Twitter

Audit your social media channels. Follow that journalist. And—must it be said?—get rid of that egg. Tips from Muck Rack’s CEO.

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Twitter and the rest of social media are supposed to be magical ways to reach journalists.

But if you’re tweeting to reporters, editors and producers and never sensing the slightest interest, you might be wondering, “What gives?”

In a session titled “Unleash the power of social media for PR: Pitch, monitor and measure,” Gregory Galant—co-founder and chief executive of Muck Rack—offers tips for using the new interactive platforms that journalists are likely to see, among them Twitter.

Consider the floods of tweets that journalists post, looking for information every hour of every day, according to Galant:

If you want in on the game, here are a few tips:

Make your bio count

Conduct an audit of all your social media presences, starting with Twitter, Galant says. Start with your bio: Think through what you want to say about yourself in that limited space.

Provide information about your profession, but also tell about who you are as a person. Consider mentioning where you’re from or what your hobbies are.

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