Here are eight simple ways to tune up yesterday’s blog posts to serve today’s traffic and search engine optimization needs.
1. Identify high-traffic posts. Every blog has posts that attract a disproportionately high amount of search traffic. Don’t underestimate the value of these posts. They could be the first place a potential customer experiences your brand.
2. Study the stats. What are the bounce rates on your high-traffic posts? How long do readers stay on a page? Which pages do they visit next? More insight on these questions will help you execute many of the tips in this article.
3. Clean up the content. Since high-traffic posts garner a lot of attention, put your best content forward:
4. Add images. Strong images make people want to stay on the page for a longer amount of time. Plus, you can link images to other pages on the site that you think would interest visitors.