8 ways old blog posts can drive traffic

Why rack your brain for new post ideas when you can use old, superstar posts? How to tune up archived posts and attract new visitors.

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Here are eight simple ways to tune up yesterday’s blog posts to serve today’s traffic and search engine optimization needs.

1. Identify high-traffic posts. Every blog has posts that attract a disproportionately high amount of search traffic. Don’t underestimate the value of these posts. They could be the first place a potential customer experiences your brand.

2. Study the stats. What are the bounce rates on your high-traffic posts? How long do readers stay on a page? Which pages do they visit next? More insight on these questions will help you execute many of the tips in this article.

3. Clean up the content. Since high-traffic posts garner a lot of attention, put your best content forward:

4. Add images. Strong images make people want to stay on the page for a longer amount of time. Plus, you can link images to other pages on the site that you think would interest visitors.

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