8 ways to engage on LinkedIn to boost your PR and marketing efforts

Branding and drumming up business are accentuated by interaction, and the professional network is ideal for just that. Not sure how to make the most of the platform? Have a look.

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How often do you interact with fellow communicators on LinkedIn?

Though marketing and PR specialists recognize LinkedIn as the premier B2B social media platform, few spend substantial time networking there. More likely, they treat Linked in as online rolodex or a résumé posting service.

They tend to spend more time interacting on Twitter or even Facebook.

That’s unfortunate. LinkedIn says 50 percent of its users are more likely to buy from companies once they have engaged with the company on their social media channels.

Now, LinkedIn’s newsfeed has evolved to resemble Facebook’s newsfeed. It shows updates that its algorithm calculates will most interest viewers based on their contacts, past behavior and other factors.

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