8 ways to improve employee brand literacy

Many on staff simply may not know enough about your organization to deliver compelling testimonials. Here’s what you can do.

Countless articles and blog posts have been written listing ways to encourage employees to become brand ambassadors. A lot of companies already engage in many of these practices, but that doesn’t stop most employees from ranking among the company’s detractors.

Recently, a Forrester study found the Net Promoter Score among information workers is a disheartening -23 percent. The problem is that the brand ambassador efforts most companies have in place are designed for those employees who are already inclined to recommend their employers’ products or services to friends or family. Detractors aren’t likely to take advantage of any of those programs.

Here are eight ways communicators in your company can help improve brand literacy:

1. Indoctrinate them early

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