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Sure, it’s easy for a colorful brand like Disney—or an agency with a mission as memorable as NASA’s—to fill its Pinterest site with striking pictures.
But how are you supposed to pull off a Pinterest board when you sell software or conduct business without those organizations’ cachet?
Don’t go crying to Jeremy Porter, director of unified communications at the marketing agency Definition 6. In a Ragan panel on storytelling through images, Porter recalls his first job out of college. Others might have considered his client—a toilet manufacturer—to be a visual dud.
But when Porter visited the factory with a photographer, he found some winning images.