8 ways to make the most of Pinterest
Struggling with how to use Pinterest to showcase your organization? Whole Foods, Definition 6, PBS, and Ragan’s social media director have some ideas.
Editor’s note: This story and video clip are taken from Ragan’s new distance-learning portal RaganTraining.com. The site contains more than 200 hours of case studies, video presentations, and interactive courses. For membership information, please click here.
Sure, it’s easy for a colorful brand like Disney—or an agency with a mission as memorable as NASA’s—to fill its Pinterest site with striking pictures.
But how are you supposed to pull off a Pinterest board when you sell software or conduct business without those organizations’ cachet?
Don’t go crying to Jeremy Porter, director of unified communications at the marketing agency Definition 6. In a Ragan panel on storytelling through images, Porter recalls his first job out of college. Others might have considered his client—a toilet manufacturer—to be a visual dud.
But when Porter visited the factory with a photographer, he found some winning images.
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