8 ways to make the most of Pinterest

Struggling with how to use Pinterest to showcase your organization? Whole Foods, Definition 6, PBS, and Ragan’s social media director have some ideas.

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Editor’s note: This story and video clip are taken from Ragan’s new distance-learning portal RaganTraining.com. The site contains more than 200 hours of case studies, video presentations, and interactive courses. For membership information, please click here.

Sure, it’s easy for a colorful brand like Disney—or an agency with a mission as memorable as NASA’s—to fill its Pinterest site with striking pictures.

But how are you supposed to pull off a Pinterest board when you sell software or conduct business without those organizations’ cachet?

Don’t go crying to Jeremy Porter, director of unified communications at the marketing agency Definition 6. In a Ragan panel on storytelling through images, Porter recalls his first job out of college. Others might have considered his client—a toilet manufacturer—to be a visual dud.

But when Porter visited the factory with a photographer, he found some winning images.

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