8 ways to make your Facebook Live event a success

Stabilize your smartphone. Try a two-camera approach. And how about doing a live-cast from the back seat of a hot car in the summer?

Planning a Facebook Live event for your executive?

Sure, it’s possible to shoot a quick hand-held live-cast, waving a herky-jerky phone around as your Big Cheese stammers words of inspiration.

Still, even a spontaneous-looking live event will probably be more successful if it’s well-planned and targeted.

“Understand your target audience,” says Dave Magnia, director of broadcast event and production solutions at Wal-Mart. “Facebook Live is about engaging your audience where they are. You are reaching into their everyday life with a message that is engaging and relevant to them.”

Here are a few tips for successfully hosting your Facebook Live event:

1. Know your message.

Figure out your message before you go live, and get to the point quickly, Magnia says. “If you take too much time during your live event, your audience may lose interest,” he says.

This is important not just for the immediate event, but for your long-term success in building a fan base. Being long-winded could “burn your chances for success going forward,” he says.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.