8 ways to make your internal newsletter shine in 2021
Write sharp headlines, tell stories that establish emotional, personal connections, and deliver useful content that supports corporate goals.
Editor’s note: We are re-running the top stories of 2021 as part of our year-end countdown.
With so many people working from home during the pandemic, companies have more remote workers to reach than ever. And there’s no end in sight.
Research firms say 82% (Gartner) to 86% (Gallagher) of companies plan to let employees work remotely at least part of the time even after the pandemic is over. A global survey in 2020 shows that people’s sense of belonging is worse when working from home. Employees have difficulty building and maintaining work relationships and staying aware of what others are working on.
Communication professionals are responding by using multiple channels to reach employees. And the humble e-newsletter is still a valued part of the mix.
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