With the rumor that Twitter is going to create a photo sharing/hosting platform within its own walls, it’s time for businesses to start getting serious about using photos if they’re on Twitter. The following are best practices on how to do just that.
Know your audience.
Before you even consider posting photos to Twitter, ask yourself the most basic of questions: Is your audience on Twitter? According to eMarketer, only 20 million Americans visited or used Twitter last month. While that’s a decent number, that leaves a few hundred million potential customers who choose to get their information in other ways. If you’re not meeting them where they are, all the best practices in the world won’t help you. Find out where your audience is before you start posting with reckless abandon.
Assuming you have a decent audience on Twitter, it’s time to start implementing photos. Here’s how: