9 bogus claims by social media charlatans

It’s time to unmask the ‘gurus’ and ‘ninjas,’ dismantling their wayward assertions and offering some valid guidance about online marketing.

Ragan Insider Content

Have you ever wondered whether you’re following the right advice about social media?

You’ve implemented a social media strategy that you found online. Or you purchased a product from someone who calls himself or herself an expert, but you don’t get the promised results. You receive one or two “likes” or new followers a day, as well as a few comments on your blog posts. You get frustrated and wonder what you’re doing wrong.

“99.5 percent of the people that walk around and say they are a social media expert or guru are clowns. We are going to live through a devastating social media bubble.” — Gary Vaynerchuk

Maybe you’ve crossed paths with a social media expert who wasn’t trustworthy. Before you knew it, you spent every waking hour on social media with no results, only frustration.

What can you do? You can use the following as a guide to help you spot red flags early on.

1. “The more you post, the more people will ‘like’ and follow you.”

Quality is what matters, not quantity.

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