9 essential legal issues brands should know

You must protect your brand—and yourself—on multiple fronts related to patent, trademark, and copyright. Here’s the rundown.

First, your brand is best protected when you comprehensively cover all your bases: copyright, patent registration, and trademarking of your name and symbols. Don’t just focus on one or two; you need to take care of all three.

Second, you need to aggressively protect your patents and copyrights; be thorough with contracts, ensure secrecy, and keep on top of legal filings.

Third, move quickly, because your competition is just around the corner; if you have something to protect, register it as soon as possible.

Nine legal issues

Protecting your product or business brand is not something that should be taken lightly or ignored.

From the very beginning of your business, you need to create and maintain a solid intellectual property (IP), patent, and copyright strategy that protects your brand while keeping you safe from accusations of infringement by others.

So, how do you go about securing your business brand and other IP via copyright, patent, and trademark? Here are tips on nine key legal issues you need to take care of.

Protecting your patents

Patents can cover any sort of physical product or invention, development process, or piece of software technology. Though patents do not properly qualify as part of an IP and trademark/branding framework, they are related.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.