9 social media rules to break

Experts often tell us we should “break all the rules.” But how do we do this wisely? How far can we go? Here’s timely marketing advice for would-be social-media rule-flouters.

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If you follow the rules below you will have social media success. But for an outstanding online presence you should break commandments.

It’s not easy. It requires that you think, test, be patient and take chances that may not pan out. If you’re willing to try, get outside your comfort zone by breaking one (or all) of these rules:

Rule #1: Don’t post too often and don’t repeat posts

Don’t get me wrong: I’m not saying you should spam your audience. When I encourage you to break this rule, I’m saying don’t be afraid to repeat your social updates to reach new people. You don’t have to repeat your post word for word. Play with the words, the pictures or the hashtags. Share a quote or change your call to action. Test different words and ideas to see which get the most clicks.

Why? Every day people post 500 million messages on Twitter. Let that sink in for a moment. Unlike Facebook, Twitter shows every message without applying a filter, but if readers aren’t online the moment you post, they won’t see it.

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