My friend and former roommate recently became inspired to revive her Twitter campaign.
As a fitness and healthy lifestyle enthusiast, she inspires people through her journey to fitness. She wants to give her story a communal voice, and what better place to do that than social media?
She reached out to me to ask how to build her Twitter community and these were my suggestions:
Know your strengths
What specific topics can you tackle based on your area(s) of expertise? Figure out what makes you a unique resource to your online community. For example, my friend can share the following:
2. Create a website and blog
After you’ve determined your voice, it’s time to give it a home. Facebook is not a home. Twitter is not a home. These are extensions of your home. Branches of a tree. Tentacles of an octopus, etc. Your home is your website. That’s where your content lives, your contact information, your About Me page. Without a website, your social media strategy is worthless. Create a website using WordPress (or another service that’s to your liking) and blog consistently. Write well. Write often. Write for search engines, but also for people.
3. Time to tweet