9 ways anyone can create sharable content

Regardless of your industry or expertise, you can create content your audience will want to share if you follow a few, basic rules.

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You already know that content is important. Smart marketers use quality content to build brand awareness and drive traffic to their sites. Many content creators dream of their content going viral.

Here are nine tips for creating content that gets shared:

1. Identify and understand your target audience

Before you begin writing, take a moment to identify your target audience. It is difficult to get people to share your content if they don’t care about it, so figure out who your target audience is and cater your content to them. All you need to do is ask some basic questions.

Who: Are you targeting stay-at-home moms, college students, retired couples, teenage girls, marketing professionals, engineers, musicians, or scientists?

What: What does your target audience need? Create something that will help them.

When: When is your target audience online? Publish with those times in mind.

Where: Where do they live, work, and play? Someone who lives in Paris doesn’t need a list of Calgary’s best restaurants.

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