9 ways marketers can use Reddit

You can boost your brand and reach interested consumers beyond Facebook, Instagram and Twitter. Here’s how you can turn to a platform that boasts more than 250 million users.

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Reddit calls itself “the front page of the internet” for a reason.

The platform has more than 50,000 active communities and 250 million users, and attracts 8 billion page views on a monthly basis. It’s a buzzing online world that’s open for everyone to enter—which is why digital marketers are so interested in it.

Follow these 10 effective ways to boost your digital marketing strategy through the platform:

1. Invest in paid ads.


You can set up a Reddit advertising campaign in minutes. The daily budget minimum is only $5, and if you use the full potential of this platform, you can get a lot of value for that amount.

Gabriel Weinberg, founder of DuckDuckGo search engine, found that Reddit ads drove more traffic to his website than Facebook, StumbleUpon or Google Adwords. He also found that through Reddit, you can reach a coveted audience: those who engage with your product and stick around your website.

2. Contribute to the r/Deals subreddit.


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