Quora—the community-driven Q&A repository—is certainly getting a lot of buzz right now. Even though it’s known as a “social network for knowledge,” Quora isn’t just for the tech elite. Outside of the tech-centric or offbeat topics, there is an abundance of resources that appeal to a range of tastes.
Businesses and nonprofits can glean a wealth of information from Quora. Here are a few ways organizations large and small can tap into this active community.
1. Strengthen customer experiences
Monitor mentions of your company on Quora. Start by searching for your company’s name. If it’s already a Quora topic, follow that topic to receive alerts as new questions are posed. If you answer a question about your company and its services or products, disclose your company affiliation and answer with facts.