How social media teams can engage supporters to prevent a crisis

The events of the past year have transformed many social media leads into de facto crisis communications specialists. The more successful of these are turning to preventative social media strategies to engage active supporters across social channels offer feedback about what audiences say about the organization.

Ahead of her panel at Ragan’s Crisis Communications Virtual Conference on June 10, we caught up with Kelly Stone, senior director of digital strategy at CompTIA, to learn how her nonprofit galvanizes its supporters, her thoughts on templates social media holding statements, where to begin with social listening efforts and more.

Ragan: How does CompTIA respond on social media to crises involving external partners or the industry it serves?

Stone: CompTIA is global, self-funded nonprofit dedicated to furthering careers and businesses in technology. We’re involved in training, testing and outreach to business owners, so our audiences and platforms are nuanced in order to reach these users where they’re already active.