3 tips for more accessible social media
Hannah Burgeois, public outreach officer for Broward MPO shares tips for making sure your social media content speaks to everyone—no exceptions.
Organizations that want to stay relevant and respected must embrace inclusivity.
But inclusivity and accessibility are connected, especially on social media. Here are three tips to bring your social media program up to speed with these expectations:
1. Rethink hashtags and emojis. “Social media content must now be designed to connect all communities and amplify all voices,” says Hannah Bourgeois, public outreach officer at Broward MPO. “That means some social media conventions like hashtags need to be reconsidered.”
Hashtags can be challenging for those with dyslexia, cognitive disabilities and visual impairments—in part, because screen readers can’t decipher them.
Her advice: “Limit hashtags because the words flow together without spaces. When you have to use them, initial capitalize each word.” (This is also called “camel case.”)
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