Why comms pros should sharpen their business and finance skills
Adding financial knowledge to your professional arsenal can take your career to the next level.
We’re all in the business of communication. But comms and PR pros who take the “business” aspect of the job to heart and strive to understand financial decision-making, ownership and strategy could hit professional milestones more quickly than those who don’t.
In a recent Ragan Training video, “Business Fluency Primer: The Need-to-Know Basics and Lingo,” Karen Vahouny, adjunct professor with George Washington University’s Strategic PR Master’s Program, shared the basics about what comms pros should do to polish their business acumen.
Business and finance knowledge can lead to stronger relationships with C-suite executives, Vahouny says, giving communicators a seat at the table when it comes to making business decisions they might not otherwise be included in.
And that work pays off for communicators.
“Their careers have catapulted in a way that others’ don’t,” she said.
Vahouny offered three strategies to get your financial literacy journey started:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
