Crisis comms lessons from State Farm, how to engage employees after mass shootings and more
Check out why comms pros should be concerned with employees’ happiness, along with our weekly roundup of inspiring stories.
Hi there, comms connoisseurs.
Let’s explore some notable stories from May 23-27, 2022 — and pull out a few timely, tactical takeaways along the way:
1. Crisis comms lessons from State Farm’s LGBTQ+ children’s book controversy
Less than a day after announcing a program meant to expand access to children’s books about LGBTQ+ people, insurance giant State Farm sent an email to all agents and staff members notifying them of the program’s cancellation.
In an email to all State Farm agents and staff members sent just hours after multiple news outlets revealed the book initiative, Victor Terry, chief diversity officer and vice president of public affairs, announced the cancellation of its collaboration with GenderCool, an organization that promotes LGBTQ teaching via speaking events, mentorship programs, DEI/HR consulting, and advising for parents of transgender children.
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