How social media has redefined the communications role

Considering about half the world’s population uses social media, it’s no surprise that maintaining a social presence has become central to communications, branding and marketing efforts. But not all companies are tapping into social media or using it the correct way. As algorithms change, consumer tastes and habits shift, and apps are updated — communicators must constantly reset the rules of what works and doesn’t on social for their organization.

Recently, I reached out to Kirk Wilson, consultant, content marketing, social media and sponsorship at Lincoln Financial Group to ask him a few questions about social media communications. Wilson will be a panelist speaking at Ragan and PR Daily’s upcoming Social Media Conference being held in person at Disney World, Orlando September 21-23.

[RELATED: Join us Sept. 21-23 in Disney World for our Social Media Conference]