How to reach the hard to reach through hybrid work

In a recent communications assessment we conducted for a local government entity, the gap between how employees viewed internal communications was as wide as we’ve ever seen it in more than two decades of audience measurement.

The disparity wasn’t between leaders and rank-and-file employees, though we see that a lot. This was something new: Hybrid and remote employees rated internal comms much higher than those working on site – by an almost 2 to 1 margin.

As we like to say in professional circles: That ain’t good.

There is a new inequity in the workplace. Call it the stay-at-homes vs. the come-to-works. And what’s emerging is the notion that people who work from home somehow have it easier and are getting a better deal than those who have to show up every day. Some organizations are considering additional benefits for those who have to be on site, such as an expanded PTO or even a pay differential.