Give your employee videos a new lease on life with AI

Internal video can take weeks to plan and shoot. But it can also end up buried on an intranet platform within days. Luckily, advances in AI can help extend the utility of these videos.

Stephanie Nivinskus, principal of Ragan’s Center for AI Strategy and CEO at SizzleForce Marketing, shared strategies on how communications can use AI tools to produce and edit video faster while keeping a close eye on quality.

“We no longer measure attention in minutes; we measure it in heartbeats,” Nivinskus said. “If your production cycle for your AI videos is three weeks, but your audience decides whether or not they’re going to scroll in a heartbeat, you haven’t just lost the scroll; you have lost the arbitrage of time.”

Moving faster still means that comms pros need to maintain control over what AI produces. Nivinskus said that vague prompts leave too much of the creative decision making to the tool, which can work quickly but sometimes create outputs that feel off the mark.