Business Acumen - Comms KPIs that Count in the Boardroom
You've mastered the craft of communications. But can you explain how your work creates value in language that resonates with executives, boards, and business leaders?
This session features two case studies from the American Heart Association that illustrate the shift from measuring communications activity to measuring organizational value. Dive into a brand experience portfolio designed to turn connections into community and a digital audience journey built for a signature event. Gain new approaches for connecting communications, engagement, relationships, and mission impact into a measurement framework that informs real business decisions.
No finance background required. Get ready for practical tools to strengthen your business acumen as trusted strategic advisors.
You'll leave with:
- A practical KPI audit framework. Learn how to identify which metrics are true indicators of audience, business or mission outcomes and which are simply outputs in disguise.
- A boardroom translation model. Connect communications metrics to growth, relationships, opportunity creation, organizational value and mission impact using language executives understand.
- A measurement approach for connected journeys. Discover how to measure audience progression across touchpoints, experiences and follow-up interactions including retention.
This masterclass is for director-level professionals and above.
PRESENTERS
Leadership Council Members
Registration will be reviewed to ensure attendees are at the director level or above.
WHO SHOULD ATTEND?
This virtual masterclass is ideal for senior business leaders involved in:
- Communications Measurement & Analytics
- Internal Communications
- Corporate Communications
- Employee Communications
- Public Relations
- Media Relations
- Reputation Management
- Executive Communications
- External Communications
- Corporate Affairs
- Brand Communications
- Social Media Strategy & Analytics
- Content Strategy & Performance Measurement
- Employee Engagement & Culture
- Crisis Communications
- Marketing Communications
- Data & Insights
- Business Intelligence
- Research & Audience Insights
- Digital Communications
- AI Strategy & Governance
- Communications Technology (CommTech)
WONDERING IF YOU SHOULD ATTEND?
Here’s what past attendees are saying about Ragan and PR Daily Events!
Great value, amazing resources and expertise, invaluable insights!
Highly practical and relevant for communications leaders
What an incredible opportunity to meet with other leaders who are facing similar challenges and opportunity. This is a special community where you can network, learn and grow as a communications leader across a variety of industries.
I appreciate the opportunity to hear real time cross industry problems and solutions by the leaders that are shaping successful, strategic communications and doing their best to get out ahead of the curve.
Having access to leaders at high levels and from a variety of industries has been extremely beneficial. The exchange of ideas and experiences is invaluable.
Ragan’s Communications Leadership Council is a vetted membership group for communications executives. Becoming a member gives you immediate access to an extensive community of senior-level comms leaders who are experiencing the same things as you. Members constantly say what a transformative experience the council has been in for their teams and careers.
Members also benefit from concierge services, two leadership retreats a year, proprietary reports and data like the Annual Benchmark Report, personalized coaching, and training for their entire teams.
[email protected] or by calling 800-878-5331.
