Interactive Tutorial
Gemini for Comms
Streamline Your Workflows and Strengthen Your Messages
Adapting one announcement for multiple channels can consume your day. Reporting on the results exacerbates the time crunch.
In this 60-minute tutorial, Stephanie Nivinskus, principal of Ragan’s Center for AI Strategy and CEO of SizzleForce, will guide you through step-by-step visual walkthroughs. You’ll learn to apply brand standards and identify messaging blind spots using reusable skills in Google Workspace Studio, powered by Gemini. You’ll also see how Google Vids can turn performance reports into engaging videos that illustrate your team’s impact.
You’ll leave with an executive prompt grid and a skill worksheet that you can apply to your own team’s work.
You’ll learn how to:
- Scale Your Skills: Create a skill, a reusable set of instructions for Gemini, that applies your messaging standards and audience guidance across assignments.
- Protect Your Brand: Give Gemini approved sources and clear boundaries, with checkpoints for human review.
- Test Your Message: Challenge a high-stakes draft with tough employee and media questions to uncover weak claims and missing context.
- Showcase Your Impact: Turn a performance report into a short video with an AI presenter.
BIG WINS YOU’LL LEAVE WITH
- The Executive Prompt Grid: A practical framework for defining the role, context, task and constraints in your prompts so you spend less time on trial and error.
- The Skill Worksheet: A nontechnical guide for mapping approved sources, audience rules and review requirements before creating a skill for your team.
- A Ragan Certificate of Completion: A credential to share on LinkedIn or include in your performance review.
WHY ATTEND?
Rethink Team Silos: Build agile “tiger teams” with shared workflows that align communications, social media and marketing around common business goals and audience needs.
Get More Value From Every Content Investment: Learn how to extend the lifespan and impact of your strongest content across channels, audiences and business functions.
Turn Audience Intelligence Into Action: Use social listening and reputation insights to guide content planning, strengthen messaging and identify emerging opportunities.
BONUS MATERIALS: YOUR DIGITAL TOOLKIT
Every participant receives access to a collection of resources.
- 2026 B2B Content and Marketing Trends Report
- PR and Comms Content Planning Calendar
- LinkedIn Tactical Content Marketing Plan
PRESENTERS
Members of Ragan’s Center for AI Strategy receive complimentary registration. Current members should contact Krista Russo to enroll. To learn more about membership, visit this community page or contact Customer Service.
Can’t make it on December 9? All attendees will receive a recording of the webinar.
WHO SHOULD ATTEND?
This intermediate tutorial is for communicators who already use Gemini or another generative AI tool and are ready to move beyond one-off prompts. It’s especially useful for teams that rely on a few experienced people to remember approved messaging, audience differences, review requirements and escalation rules. No coding or previous skill-building experience is required.
Members of Ragan’s Center for AI Strategy attend for free!
- Chief communications officers
- Corporate comms leaders
- Internal comms professionals
- Employee comms teams
- Change comms professionals
- PR and media relations professionals
- Executive comms teams
- Content and editorial leaders
- Social media leaders
- Corporate affairs professionals
- Brand comms professionals
- AI governance and enablement leaders
- Agency leaders supporting enterprise comms clients
- And other business professionals using Gemini regularly in their work
WHAT YOU’LL NEED FOR THE TUTORIAL
- Access to Gemini is recommended but not required to benefit from the visual walkthroughs.
- Familiarity with your organization’s AI and data privacy requirements, including what information you may share with Gemini.
WONDERING IF YOU SHOULD ATTEND?
Here’s what past attendees are saying about Ragan and PR Daily Events!
Highly practical and relevant for communications leaders. The real-life examples and guidance on positioning comms as a strategic enabler of AI were especially valuable.
Great introduction to AI tools: which tools to invest in, how to properly utilize them, setting policies and goals around them, as well as educating leadership on AI utilization.
AI is a scary world, but Ragan broke down how to face the Stephen King-like fears of horror by embracing it with safeguards and rails.
Connecting the new AI technologies with communication is crucial, this is why this session organized by Ragan is so extremely important. I appreciated the high quality level of this session and I am grateful for all the information exchanged.
The Center for AI Strategy brings together programming, research, and practical guidance to help communications and marketing leaders adopt AI with confidence.
Our team combines editorial leadership, operational excellence, and hands-on AI strategy experience to help members navigate adoption, governance, training, and day-to-day implementation.
Frequently Asked Questions
What is Gemini for Comms?
Gemini for Comms is a 60-minute interactive tutorial that shows communications professionals how to streamline recurring work and strengthen their messages with Gemini. Through step-by-step visual walkthroughs, you'll see how reusable skills in Google Workspace Studio can apply brand standards and identify messaging blind spots, and how Google Vids can turn performance reports into engaging videos.
When does Gemini for Comms take place?
The tutorial takes place Wednesday, December 9, 2026, from 1:30 to 2:30 p.m. ET. Can't make it live? All attendees will receive a recording.
Who leads Gemini for Comms?
Stephanie Nivinskus, principal of Ragan's Center for AI Strategy and CEO of SizzleForce, will guide you through the tutorial.
Who should attend Gemini for Comms?
The tutorial is designed for chief communications officers, corporate comms, internal and employee comms, change comms, PR and media relations, executive comms, content, social media, corporate affairs and brand comms professionals, as well as AI governance and enablement leaders, agency leaders supporting enterprise comms clients and other professionals who use Gemini regularly in their work. It's especially useful for teams that rely on a few experienced people to remember approved messaging, audience differences, review requirements and escalation rules.
What will I learn at Gemini for Comms?
You'll learn how to create a skill that applies your messaging standards and audience guidance across assignments, give Gemini approved sources and clear boundaries with checkpoints for human review, challenge a high-stakes draft with tough employee and media questions, and turn a performance report into a short video with an AI presenter.
What is a skill in Google Workspace Studio?
A skill is a reusable set of instructions for Gemini. It can bring together team rules, templates and reference files for recurring tasks so you don't have to rebuild the same prompt for every assignment.
How can Gemini for Comms help my team save time?
The tutorial focuses on reducing the time spent rebuilding the same messaging instructions and correcting the same off-brand output. Reusable skills help your team start recurring work with approved sources, audience rules and review requirements already defined, rather than depending on a few people to remember them.
Is Gemini for Comms a technical course?
No. This tutorial is designed for comms professionals. The focus is on choosing the right tasks, organizing approved guidance, setting audience rules and defining where human review belongs.
Do I need previous experience with Gemini?
This is an intermediate tutorial for communicators who already use Gemini or another generative AI tool and are ready to move beyond one-off prompts.
Do I need access to Gemini to attend?
Access to Gemini is recommended but not required to benefit from the visual walkthroughs. Before applying the material at work, you should also know your organization's AI and data privacy requirements, including what information you may share with Gemini.
Will I build a skill or make a video during the tutorial?
The session uses prepared, step-by-step visual walkthroughs rather than live software demonstrations or hands-on builds. You'll examine a communications-focused skill, a high-stakes messaging example and a short Google Vids video.
What will I leave with after Gemini for Comms?
You'll leave with two tools:
- The Executive Prompt Grid, a practical framework for defining the role, context, task and constraints in your prompts.
- The Skill Worksheet, a nontechnical guide for mapping approved sources, audience rules and review requirements before creating a skill for your team.
You'll also receive a Ragan Certificate of Completion to share on LinkedIn or include in your performance review.
How much does Gemini for Comms cost?
Registration is $349 per person and includes live access and the full recording. Members of Ragan's Center for AI Strategy attend for free.
Will I receive a recording?
Yes. Registration includes live access and the recording, so you can revisit the examples after the tutorial.
Who do I contact with questions?
For registration or speaker questions about Gemini for Comms, please contact the appropriate member of our team:
Registration contact: Krista Russo, Operations Coordinator
Programming and speaking inquiries: Alyssa Smith, Senior Director of Event Programming
How do I register for Gemini for Comms?
Click REGISTER NOW on the event page to purchase your registration. Members of Ragan's Center for AI Strategy receive complimentary access and should contact Krista Russo to enroll.
[email protected] or by calling 800-878-5331.
