Larissa Williams

Larissa Williams leads the Communications Division at Directive, a global leader in B2B performance marketing.

Whether PR, Social, or Influencer, Larissa brings enthusiasm and expertise to some of B2B's most underinvested and misunderstood channels. Larissa’s leadership career has spanned all aspects of owned and earned media, including driving successful strategy with leading global brands such as Capital One, AWS, Twitter (now X), and more. Larissa studied Journalism at the Walter Cronkite School of Journalism and obtained her Masters from the University of Texas at Austin, where her published work focused on audiences, objectivity, and branding in media credibility research.

She's served as an editor for the Journal of Mass Media Ethics, been a frequent guest lecturer in digital journalism, and a public speaker on topics ranging from Pinball to Performance Marketing.