Structuring for Change: A Playbook for Building Your Digital HQ On Demand
DoorDash employees were losing an estimated 2.2 hours a week just searching for information. Even when they found it, they weren’t sure they could trust it. Multiply that across a workforce approaching 30,000 people spread over 40+ countries, and a scattered, ungoverned intranet stopped being a nuisance and started being a growth risk.
Join us for this FREE webinar where J.L. Delayen, internal communications manager at DoorDash, shares the inside story of how his team replaced an unmanaged wiki with “The Block” — a federated digital headquarters that now sees 82% weekly engagement and has become part of how DoorDash talks about work. He's joined by Helen Cameron, customer success manager at LumApps, to unpack the governance model, framework and change-management playbook that took The Block from launch to habit. Whether you're planning your first intranet overhaul, absorbing an acquisition, or bringing order to a system that's outgrown itself, you'll leave with a practical, tested framework for structuring — and communicating — change at scale.
You’ll learn:
- A first-hand account of how DoorDash built a true digital HQ for a fast-growing global workforce.
- How to secure leadership buy-in for a digital comms system.
- The “Decision Stack”: five questions to answer before choosing a governance model.
- A global/local model that lets acquired brands keep their identity while standards scale.
- The adoption tactics that got DoorDash to 82% weekly engagement.
- What DoorDash would do differently.
