A 12-step website launch checklist

Follow this guidance to thoroughly tinker, test and tweak before debuting your new site.

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Before you “flip the switch” from the old website to the new one, there are oodles of essential functions that should be double-checked and implemented to ensure a smooth transition.

Here are 12 crucial considerations to test before the big launch:

1. Conduct cross-browser testing.

When you use a certain browser every day, you might assume that everyone else can see exactly what you see on your computer. Unfortunately, not all browsers work the same way, and your website may display and act differently on each one.

Thoroughly test your website on all browsers and on different mobile devices, such as iPad, iPhone and Android.

Before going live, send your staging link to at least a few colleagues who own different devices, and ask them to click through every page and link. Then, repeat the process after the website goes live to ensure nothing broke during the launch process.

2. Proofread content.

Come launch day, your copy should be bright and tight—and every bit of contact info should be right.

3. Test forms.

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