A 5-step roadmap to build internal social media

Research reveals the three major factors employees look for to determine if their company’s social media program is effective.

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The adoption of using social technologies inside the organization is rampant.

Many companies are hearing the loud beat of the “employee engagement” drum, but the task of effectively assessing your needs, implementing technologies correctly, and measuring for success and sustainability is daunting. So, it’s okay to slow down, take a deep breath and work from a well-crafted roadmap.

Few things make employees more cynical than a social media platform that no one uses. And if your company quickly deployed a [“insert social tool here”] only to find that it fell flat because no one saw the value in using it then you know exactly what I’m talking about.

It’s refreshing to see firms such as Gagen MacDonald and APCO Worldwide working together to help shape internal social media programs. Recently, they analyzed research among U.S. adults working for companies with more than 500 employees that revealed 21 discrete attributes which in turn combine to form three major factors (see image below) that employees look for when deciding whether their company has effective social media internally.

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