A baseball team’s fledgling tweeter makes his pitch In New England, when the Sox you tout are Blue, not Red, your Mass. marketing needs to be distinctive. By Lindsey MillerJuly 9, 2009 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.