In New England, when the Sox you tout are Blue, not Red, your Mass. marketing needs to be distinctive
It’s easy enough to set up a Twitter account, but actually doing something with it is another story. Unfortunately, the odds are against you: A Nielsen survey found that 60 percent of users don’t return the next month.
Dave Sweeney, owner of The Communications Department, last year started a personal Twitter account that lay dormant. This year his job running communications for the Holyoke Blue Sox of the New England Collegiate Baseball League put tweeting back on his to-do list.
“It’s an opportunity to get the Blue Sox out there in a way they hadn’t been out there before,” Sweeney says.