Blogger X reveals how he ghostwrites blogs for a large national association
By Kirsten Lambert
Blogs should be casual and irreverent, said The Wonkette during a session at the Corporate Communicators Conference in Las Vegas last June. Most compelling blogs also are written in a personal tone—even if an organization publishes the blog. Two examples of this approach are Manufacturer’s Blog (from the National Association of Manufacturers) and the IABC CafÃ© (from the International Association of Business Communicators).
However, not all organizations are lucky enough to have senior leaders with the time or talent to write a regular blog. So what do you do, if you think your nonprofit could use a blog to communicate—but don’t have an executive who can write it? Here’s where a ghost blogger comes in.