A day in the life of a social media marketer—and the tools that can help

The average day for a social media marketer is packed with work, from checking analytics to engaging with fans. These tools can help keep things in line.

Are you using more and more marketing tools? The demand on us to market products and services using social media is constantly increasing, which in turn requires more tools. We start early morning; we finish late at night. How many of you check your Twitter or Facebook account last thing in the evening and first thing in the morning?

So, let’s look at a very busy day in the life of a social media marketer: Going to work

Downcast. This is an iPhone and Mac app for listening to podcasts. Rather than connecting to iTunes and then syncing your podcasts to your phone, Downcast automatically downloads your latest podcasts when new ones are available. • Evernote. With this fantastic note-taking app for phone or desktop, you can capture text, images, video, and sound. Quite often you have ideas that you want to jot down, but you don’t have enough information to warrant creating a Word document or a blog post. • Zite. This app is great for catching up on news and blogs while you’re out and about. You tell Zite what you’re interested in, and Zite will do the rest for you.

Early-morning creative time Write that blog post WordPress is an extremely popular platform for creating blog posts, and with it you can create well-optimized content for Google. If you want a tool that covers blogging and a lot more marketing functionality, HubSpot is also a popular choice. Email marketing/automation You may have to write a newsletter to promote your blog content and schedule it for delivery. AWeber supports that. You might also consider creating a series of emails for your latest campaign, building them with InfusionSoft, which is a pricier but more comprehensive tool for marketing automation. Kick off a competition Competitions can be a great way of promoting your social media presence and building awareness of a new campaign. You could kick off a competition with Agorapulse or ShortStack. Both provide a broad range of competitions, are easy to set up, and are inexpensive. Schedule your content

Dlvr.it. You can’t automate the building of relationships, but you can automate the delivery of some content. For example, every time a blog is posted on RazorSocial it is automatically delivered to a variety of platforms including Google+, Facebook, Twitter and LinkedIn. It makes sense to automate this process, and Dlvr.it looks after all that automation. • Bundle Post. This finds relevant content based on RSS feeds for your favorite blogs or content it finds through keyword searches. You then decide which content you want to schedule. • PostPlanner. What’s particularly good about the Facebook tool PostPlanner is the ability to find and share great content at times you pre-configure. For example, it has a content discovery engine that searches for keywords. PostPlanner will then display the most popular (shared) content related to those keywords.

Mid-morning catch-up

Mention. This reasonably priced social media monitoring tool will track mentions of your brand or relevant keywords across the Web. • Viralheat. The full social media management tool started off in the monitoring business. Its monitoring tool is very powerful and even has sentiment-analysis capabilities. • Feedly. Feedly is a mobile and Web-based app for reading blog content. I love the way one can organize the content, and its integration with Buffer means your content can be easily scheduled. • Scoop.it. This content curation platform where people find and share content in boards around particular topics. • Buffer. This is a content scheduling product that supports many platforms. • Triberr. A community of bloggers who share one another’s content. • HootSuite. For day-to-day interaction on Twitter, Hootsuite is very useful. • Sprout Social. For a more visually appealing platform with better reporting options, Sprout Social is a popular choice. • Nimble. This is quickly becoming an essential tool to help you interact with social media followers and fans and build relationships with them.

Lunchtime check-up At lunchtime you can catch up with a bit of reading using Flipboard. It has a nice user interface. Mid-afternoon coffee

Disqus. This great commenting system powers most commenting systems for WordPress. • GroupHigh. When we write content, it’s important to promote it. With more than 15 million blogs indexed, Grouphigh is one of the best tools for identifying your target audience. • Little Bird. This is a tool in beta with a lot of promise. It’s a platform for identifying key influencers validated by peers. • BuzzStream. This tool focuses on managing relationships with bloggers. In your outreach efforts, it helps you track your outgoing emails.

Time for the gym A great time to catch up on podcasts:

Entrepreneur on Fire. Get inspiration from top entrepreneurs around the world. John Lee Dumas interviews all the guests. • MarketingProfs. Kerry Gorgone interviews top industry professionals and makes it educational and enjoyable. Kerry runs a great show. • Amy Porterfield. Amy shares her valuable knowledge about Facebook marketing and running her online business. She interviews top people in internet marketing. • Social Media Examiner. Mike Stelzner’s podcast is fantastic, with amazing guests and content. Mike is great at getting the best nuggets of information from the people he interviews.

Time for bed

Google Analytics. Check your traffic growth, or find out how well your blog post is doing. • KISSmetrics. See who was on your site today and what were they doing. • Tailwind. Review your Pinterest stats to see what content was pinned and who is interacting with it.

Ian Cleary is founder of Razorsocial, a website that provides sharp insight on social media management tools and where a version of this article originally appeared. Follow him on Twitter @IanCleary.


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