Internal A formulaic approach to generating C.R.A.P. When faced with communicating an empty corporate topic, one editor falls back on two tried-and-true formulas guaranteed to produce C.R.A.P. By Steve CrescenzoJan. 19, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.