A framework for deciding when to speak up

Mapping your decision-making process can help ensure you’re engaging the right stakeholders at the proper time.

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In an age of never-ending natural disasters, global and domestic conflicts and brand crises, reputational risk abounds. To that end, you can hone your organization’s stance on what issues merit messaging and action by consulting a framework to walk you through each scenario and arrive at a logical decision.

During a Ragan webinar last summer, M&T Bank Head of Internal Communications Kevin Berchou explained how his decision-making framework helps the comms team navigate difficult choices. “We wanted to find areas that both reflect the views of internal stakeholders and provide a significant potential benefit to M&T and its communities from an external perspective,” Berchou explained. “We evaluated the issues through a business & society lens – one that considers both internal and external dynamics and demonstrates financial value alongside social value.”

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