A new PR paradigm for recessionary times PR pros need to go on the offensive if they want to lift PR budgets off of the “first to be cut” list. By Ragan StaffJuly 17, 2008 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.