Crisis Management A personal branding no-no: How one exec’s ‘PR skills’ landed him in jail In the wake of the Brussels attacks, one communicator exemplified what not to do in a crisis. Here’s how his ‘PR skills’ turned into what the Internet called ‘nonsense’ in a matter of hours. By Clare LaneMarch 25, 2016 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.