A PR showdown: Chick-fil-A’s eat-in vs. same-sex kiss-in

On Wednesday, thousands gathered at the fast-food chain’s locations to support its executive’s stance against gay marriage. On Friday, thousands plan to protest and stage a same-sex ‘kiss-in.’

At the prompting of former Arkansas Gov. Mike Huckabee, more than 600,000 people committed on Facebook to eat at Chick-fil-A on Wednesday for what Huckabee called “Chick-fil-A Appreciation Day.” Throughout the day, Huckabee posted photos on Facebook of events around the country.

More than 9,000 people have committed to go to a Chick-fil-A location on Friday evening and smooch someone of their own sex for the Gay & Lesbian Alliance Against Defamation’s Same-Sex Kiss Day. It’s one of several pro-gay-marriage events scheduled for this week.

Certainly the two events are generating interest this week, but will they have any lasting impact in terms of how people perceive Chick-fil-A? And even when it comes to events intended to benefit the company, is this what Chick-fil-A wants? We asked crisis experts to weight in.

Immediate effects

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