1. Numbers/numerals. It’s no secret that PR people and numbers often aren’t friends, but we can remember this rule: Write out numbers one through nine, and use figures for 10 and above. Spell out a number if it starts a sentence (unless it’s a year, such as 2012).
2. Titles. Capitalize formal titles only when they precede an individual’s name. If the title falls after the name, then it’s lowercase. So: President Barack Obama is running against Mitt Romney, former governor of Massachusetts.
3. Web site or website. If your AP Stylebook is dated 2009 or earlier, you may not be aware of this change: In 2010, the AP made “website” one word. As some of us may remember, it was “Web site.”