To get a celebrity endorsement, some brands would do almost anything short of sending over the interns to mow the star’s lawn, organize his garage and scrub out his shower mold with their toothbrushes.
But Abercrombie & Fitch Co. is offering to pay “The Jersey Shore’s” Michael “The Situation” Sorrentino and other cast members not to wear its merchandise.
Yes, we know. Ragan.com’s sophisticated pros are wise to this stunt from the get-go. A&F—known for its advertising images of topless females embracing beefy dudes whose boxer waistlines dip down to the pubic bone—have scored nationwide media coverage by waxing indignant that Jersey cast members would demean its label by flashing it on their undies.