More organizations are seeking to become environmentally friendly—and hoping to earn PR kudos in return.
The latest company to announce its sustainability promise is Adidas, which hopes to use only recycled plastic in its shoes within six years.
“Our goal is to get rid of virgin polyester overall by 2024,” Eric Liedtke, head of Adidas’ global brands, told the Financial Times. He said about 50 per cent of the material used in the 920m individual items Adidas sells is polyester, adding: “With those kind of volumes, we cannot make the transition overnight.”
Adidas said its apparel line for the spring and summer of 2019 will contain around 41% recycled polyester.The German company is also expecting a sharp increase in sales of its Parley shoes, which are made with plastic waste that has been intercepted before it reaches the ocean. While still a small share of its global sales, Adidas expects purchases to jump to 5 million pairs this year compared to 1 million in 2017.