Crisis Management Alaska Airlines responds to ‘worst of humanity’ viral backlash The airline allegedly refused to help a passenger with Parkinson’s disease, an incident described by a passenger in a Facebook post that went viral. By Michael SebastianAug. 7, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.