PR Alex Rodriguez press conference was bad PR—for PR When the baseball star said he was ‘fighting for my life’ in his high-profile doping case, observers reacted with acrimony toward an apparently scripted plea. By Matt WilsonAug. 6, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.