Crisis Management American Apparel apologizes for posting Challenger explosion photo The day before the Fourth of July, the brand’s Tumblr reblogged a famous image of the space shuttle exploding with the tags “#smoke” and “#clouds.” By Matt WilsonJuly 7, 2014 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.