Social Media An inside look into McDonald’s Twitter, blogger strategy The fast-food giant’s director of social media says the brand aims to drive and direct conversation, but not control it. By Matt WilsonMay 21, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.