An ode to AP style, and why it matters in PR

A collection of tips and guidelines for public relations pros from the self-proclaimed ‘bible for journalists and anyone who cares about good writing.’

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Like many PR professionals, I earned my college degree in journalism. The curriculum for this degree included many classes focused on writing (in Associated Press style), editing (for AP style), and simply learning how to navigate this industry “bible” that we know as the AP stylebook.

Although I’ve worked in the PR field since graduation, I’ve never felt my AP style training was for naught. Whether speaking the same language as the media outlets I’m communicating with or having the upper edge when debating press release edits with a client, I use my AP style knowledge almost daily. (I still feel like a kid on Christmas morning when I unwrap each year’s new AP Stylebook.)

Here are the top AP style tips and teachings I adore and find ever so useful in PR:

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