If you’re keen to ride the visual wave in the coming year, CMBell has released a “Definitive Guide to Video Marketing” to point your digital surfboard in the right direction. CMBell’s piece opens with compelling reasons why businesses should invest in video, including these:
It’s more than just a tool for external content marketing, however. According to the graphic, video can “build internal culture—making your workforce more productive, more informed, more engaged, and more aligned with your vision and values.” It’s the ideal format for creating deeper connections with employees—no matter where they are.
To create a video strategy, the piece suggests seven steps:
1. Set goals.
2. Create your audience personas.
3. See what your competitors are doing.