PR Annenberg’s PR study: Good news for the industry A report from the University of Southern California’s Annenberg School says public relations budgets are up, social media is more prevalent, and executives are starting to get it. By Matt WilsonApril 24, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.