Announcing layoffs? Ditch the buzzwords, and focus on people

There’s no easy or right method to break bad news, but you can soften the blow and convey the bad tidings without sounding like a corporate guillotine. Consider three key elements.

In the pantheon of communication, the dreaded layoff announcement might be the most difficult message to craft.

What’s the best way to let people know their jobs are being taken away?

ESPN is the latest corporation to wrangle with this delicate issue, as “the worldwide leader in sports” announced massive layoffs this week.

ESPN President John Skipper offered the following explanation to his employees:

ESPN has been actively engaged throughout its history in navigating changes in technology and fan behavior in order to continue to deliver quality, breakthrough content. Today, we are again focused on a strategic vision that will propel our vast array of networks and services forward.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.